This is one of the most popular backlink analysis services. With his help you can not only find out the backlinks to the site, but also get a lot of useful SEO information:

• referring pages;
• referring domains;
• Domain Authority (DA) and Page Authority (PA) authority scores;
• spam rate;
• new and lost linked domains;
• keyword data;
• top competitors;
• new links;
• anchor analysis;
• lost and broken links.

The user can choose between basic free analysis with limited functionality and paid products.
Fees: “Standard” – $99, “Medium” – $179, “Large” – $249, “Premium” – $599.

Moz (OSE)

Currently, the Moz index holds 1.3 trillion links. By comparison, the Ahrefs index is more than 10 times larger at 12 trillion.

Nevertheless, Moz’s metrics, namely Domain Authority (DA) and Page Authority (PA), have become the industry standard among SEO professionals. In fact, DA is so widely used that it is considered almost an official metric.

Note: Nobody has compared metrics of different systems in working mode, so what to use depends on your personal preferences.

Unlike Ahrefs and Majestic, Moz (OSE) does not have an Overview/Summary tab, it just shows external and backlinks.

Here is a list of the main functionality of the system:

• Domain Authority (DA), Page Authority (PA) and Spam Score ;
• How many total external backlinks and links. ;

However, even with a free account, OSE provides access to more data than most other, free programs.

The service displays metrics (e.g. DA / PA / Spam Score) for the top five, backlinks (twenty for Moz community members). It will also show the page for all backlinks in the index.

Moz provides free access to the domain report and near-text anchors.

It should be said that the full report output is not available for free accounts, you will have to register to get it.

There is a bit of confusion about the output. The site says you can export up to 10,000 links with 25 links per domain.

However, in figuring out OSE, we found that, the export is limited to one thousand lines. This could be a simple error or inaccuracy.

The post Moz appeared first on Link Checker PRO.

Such action, of course, should not be allowed to flow. They need to be tracked and analyzed. If you have already read the previous article, you know that tracking clicks on links can be done with two types of triggers: All Clicks and Just Links. We learned about the first one above, so let’s look at the second one in detail today.

Just Links Trigger in Google Tag Manager

There are only three settings to set up:

• Wait for Tags. This setting allows you to set an extra time for the activation of the tags associated with the click. In this case, the link will be delayed for the time specified in the appropriate field or on the activation of the required tags.
• Check Validation. Allows you to activate tags only when the link is successfully clicked. If not checked tags will be triggered at any click on the link. Note: if your code on the site uses event.preventDefault() command, you need to uncheck this option or the listener will not be triggered.
• The Enable this trigger when all of these conditions are true only appears when the Wait for Tags option is activated. It allows you to activate the trigger only when certain conditions are met. It should not be confused with This trigger fires on (Trigger activation conditions). If you want the trigger to be triggered on all pages, use the regular expression .*.

In practice, you will often omit the Expect tags and Error-checking settings if they are not necessary. The basic conditions are set in the Trigger Activation Conditions section.

Now that you have the basic parameters of the Just Links Trigger, let’s take a look at some examples.

Tracking clicks on outbound links with Google Tag Manager

One of the main goals in marketing is not to lose your customers and visitors. But creating a functional and useful site that doesn’t have a single outgoing link is almost impossible. But to track which links users follow most often – it’s quite realistic. Setting is very simple. The only thing you need to know is that information about clicked links is stored in the Click URL variable. All outgoing links are links that do not contain your domain name.

Tracking clicks on outbound links with Google Tag Manager

Use a standard event tag to send this and other events to Google Analytics.

Tracking clicks by phone number using Google Tag Manager

Another example of using the Link Only Trigger – tracking clicks by phone number. Particularly useful for sites without call tracking. You may also be interested in phone number substitution for various sources with the help of Google Tag Manager.

As you can see, there is nothing complicated about working with the link trigger and transmitting click events data. For the most part, the algorithm is as follows:

• Determine which link is clicked and which you want to track;
• We create a trigger of type “Links Only”;
• Specify the condition with the Click URL variable;
• Create a tag to send the data to Google Analytics.

If you have any other ideas for using the Links Only Trigger, post them in the comments.

The post Tracking Clicks on Links with Google Tag Manager: A Practical Guide with Examples appeared first on Link Checker PRO.

To get access to the full functionality and analytics, you must subscribe.

Ahrefs backlink checker is available through a free, 14-day version of the service. During the test period, the creators provide full access to a database of more than 12 trillion links. In this article, we will work with the information that can be obtained using the free plan.

The first thing we’ll do is click “Browse” in the Ahrefs site browser:

Here’s a description of all the data the site gives out:

• Ahrefs Rank / DR / UR scores ;
• How many total external links and Ref.Domains;
• External, backlinks and referring domains, graphs (all time, one year or last 30 days);
• New & Lost Ref.Domains and Backlinks
• Ref.Domains TLDs & CTLDs distribution;
• Link IP addresses ;
• Types of links (e.g. dofollow / text / image / etc);
• Text anchors(clouds , phrases and terms ).

Even in the free version Ahrefs has a lot to say. You get to see information on five URLs and a maximum of two domains per day.

Going to the Backlinks and Referring Domains reports, you can see the top 10 linking domains. You can also use the report filters without restrictions.

There is also free access to 20 links in the Broken Backlinks report, which is very useful if you want to weed out bad links.

The same goes for the Best by Links report. Ahrefs shows the top 20 pages in the domain with the most links.

A few more reports you can use in the free version:

• New/lost backlinks (and referring domains): shows changes in link mass over 24 hours, 7 and 30 days.
• List of anchor texts referring to the target URL/domain. Ahrefs site explorer allows you to get up to 1 thousand lines of data per month (in the free plan).

The post Analyzing a site with Ahrefs appeared first on Link Checker PRO.

A resource specializing in backlink analysis. Service Site Explorer checks the link mass of any site and determines:

• Trust Flow;
• citation flow (Citation Flow);
• link density and distribution;
• new links;
• lost backlinks;
• 5-year history;
• Fresh Index charts;
• anchor list.

Metrics TF (link quality, measured in the range from 1 to 100) and CF (total number of links to the site) are recommended to consider in relation to each other. A good link should have it close to zero.

Monthly price plans: LITE – $49.99; PRO – $99.99; API – $399.99. There is a free trial version with limited functionality.

Like Ahrefs, allows you to check backlinks for free on a test account.

Majestic supports two link indexes: Historic and Fresh. “The Historic index is a database of all the backlinks a website has ever had. Most of them no longer exist today, so it has a larger database than the Fresh index.

Note: To use Majestic when working with links, you need to prove ownership of the site, then you get good functionality even in the free version. That way you can work with up to 5 of your own web resources, with no restrictions.

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